Sharing is the best Trophy

Who has not heard lately about the so called sharing economy which is presumably driven mainly by the millennials? Wikipedia defines Sharing like this “Sharing is the joint use of a resource or space. In its narrow sense, it refers to joint or alternating use of an inherently finite good, such as a common pasture or a shared residence. It is also the process of dividing and distributing”. I did not see that word profit in this definition at all.  Sharing might impact the profit of some companies since they can sell less goods but it is not defined as a process which creates financial profit. That again makes it interesting if one looks at companies like Uber or AirBnB who are posting significant incomes but more so market valuations, like in the case of Uber of approx $18.6bn. Interesting to see for a “just sharing” model. However there is a sharing model I have been witnessing now for more than 18 years which is the Spanish Christmas Lottery. It is a huge ceremony which takes place every year on the 22nd of December. It is a custom not only buy Lottery tickets for yourself and your family but as well for your friends. Companies as well offer to buy a joint number.

This year the Loterry has launched a very beautiful add which I wanted to share.

For those who do not speak spanish, It tell the story of a man who did not buy the Lottery ticket at his usual bar because of the crisis he was saving the money (20€ each ticket). His wife tells him to go down and celebrate with him and the crowd that the won the big one (300.000€ each). He orders a coffee and congratulates to the bar owner. When he wants to pay the coffee the bar owner tells him 21€ 1 for the coffee and 20 for his Lottery ticket. I would call this a real example of sharing. For those of you who would think that this is utopia, it really is not. This is something the people here in Spain hold as sacred. There is a lot of fuss about which number to buy and from where. If you come to Madrid in these days you can see a queue of up to 3 hours of people trying to buy their Lottery at Doña Manolita, since it is believed that it will increase their chances to win.

Seeing how the Lottery typically is won by people in areas who are not blessed with goo incomes see them celebrate is a real joy. This to me is sharing and even if I do not win, it is a lot of fun to participate.


About cnitschke

This blog is purely personal and reflects only my personal opinion. None of the content can be related in any way to my employer or former employers.
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s